About
A video ranch, not a video company.
Giddyup exists so that anyone with an idea and a sentence can have a finished video with sound, without learning a new tool or paying for a seat they use twice a month.
What Giddyup is
Giddyup is an AI text-to-video studio at giddyup.tv. You type what you want to see. Giddyup expands the idea into a full production prompt, runs it on one of seventeen video models, and delivers an MP4 you can download and post. Most models generate native audio with the picture. You can also start from a still image, or add reference images, video and audio when the model supports it.
Every studio is private. Invite your team with Google sign-in and keep every finished clip in your deliver bay until you need it again.
How we charge
There is no subscription. You open a studio for free, add prepaid credits, and each clip is charged from that balance at a price you see before it rides. If a ride fails, the hold comes back. Every model and its price is public. Giddyup Biz is an optional $49 a month membership for 15% off every clip, priority handling, and support.
Why the ranch talk
A studio is a ranch. A generation is a ride. Finished clips wait in the deliver bay. The access key is a spur key. It keeps the product honest: you are the boss, the models are the horses, and Giddyup is the crew that gets the reel out the gate.
An agent can order a ride with that same spur key. The steps are on giddyup.tv/agents. Point the agent at giddyup.tv/mcp and send Authorization: Bearer plus the key. The agent lists models, gets a price, starts the ride, and picks up the MP4. The key is shown once when the studio is created. An owner can rotate it in ranch admin, and rotation kills the old key.
Who is behind it
Giddyup.tv is a product of Parsimony, LLC, operated by Steve Simonson. Parsimony builds software for operators who would rather ship than fiddle. Write to hello@giddyup.tv.